Through undisclosed sources, it has been found that there will be new movies produced by Apple Incorporated, the Tech giant, that will be released in theatres worldwide. This plan is part of an effort to raise the company’s profile within Hollywood and draw its subscribers toward its new streaming service.
More recently, Apple has been approaching production studios with proposals of partnerships to release a few titles in theatres this year and more movies to come shortly, stated a few people who remain unidentified due to the private nature of the plans. In the list of movies produced by Apple of potential releases, there is an inclusion of Martin Scorsese’s Killers of the Flower Moon, starring Leonardo DiCaprio, Ridley Scott’s Napoleon, a drama about the Conqueror from France And A Spy Thriller named Argyle, directed by Mathew Vaughn. However, when Apple was questioned about this, its spokespeople refused to comment.
While the investment this time is larger than the ones made previously in similar projects, previous original movies produced by Apple have either been released in a few theatres or restricted to its streaming service exclusively. This time, though, the movies produced by Apple will be available to audiences in thousands of theatres for at least a full month, stated some unmentioned people. However, the company has not finalized any plans as yet.
While Apple has made agreements to release theatrical films to appease talented artists and gain a one-up over its competitors, it is also vying with theatres as a possible way of building awareness for its exclusive streaming service. Given that the company plans to spend hundreds of millions of dollars on a movie by Scorsese, it only makes sense that they would want to turn it into an extravagant event. The Apple streaming service is estimated to have around 20 to 40 million subscribers, which is meager compared to its rivals such as Disney+ or Netflix.
